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Tencent QZone

Chinese Social Media > Qzone

Qzone was created in 2005 by Tencent. It allows users to customize their blogs, keep diaries, send photos and listen to music. Gradually, Qzone has transformed from a personal space to the biggest social network open platform, and its monthly active users grew to more than 600 million.

Qzone crew

Qzone was the biggest open platform from Tencent, either judging from its revenue or shared revenue from the third party. Tencent opened Qzone platform, it surpassed competitors like 51.com, Renren and kaixin001.com and generated sizeable revenues for Tencent.

Qzone was created in 2005. It allows users to customize their blogs, keep diaries, send photos and listen to music. Gradually, Qzone has transformed from a personal space to the biggest social network open platform, and its monthly active users grew to more than 600 million.

By the end of 2012, more than 540,000 websites used QQ connection, resembles Facebook connection, to log in Qzone and gain basic QQ user information and add QQ share buttons on their websites.

It has brought in 2 billion yuan (USD 324 million) accumulated income to Qzone third-party developers as of 2013. Apps registered on Qzone surpassed 350 thousand. It has more than 80 thousand registered developers, 90% of which have made money.

Tencent Qzone History

It goes way back to when Peter Zheng, vice president of Tencent, joined Qzone crew in 2006. As soon as he joined, Zheng launched Web 2.0 space  model-blog. This was a successful transformation, and soon its users reached 1 million by the end of 2006.

The number kept growing, and monthly active users broke 100 million at the end of 2007. At the same time, 51.com and Renren attracted a large number of users, Web 2.0 social network became a hit. Facebook was not so well known in China then.

Qzone crew made a second attempt just as most Chinese internet companies were considering social network business model, with strong money and traffic support from Tencent. Like, comment and repost sharing model became mature and catered to the emerging micro-blogging need. In 2009, Qzone users hit 300 million.

In 2011, Qzone users reached 500 million and it transferred to an open platform. Before, the crew tried some small games to test the Qzone open platform.

It was not until the popular game QQ farm, that sped up Qzone's transformation to open platform. When Tencent announced its open platforms, Qzone had formed its own operating model. Since then, Qzone crew was in charge of Tencent open platforms design, QQ connection was also created by them.

QQ was once the biggest traffic entrance and Qzone was the biggest traffic distribution platform.

WeChat MAU up 7% to 1.13 billion in Q2 2019; QQ MAU 808 mn

August 15, 2019 By CIW Team

The monthly active users of WeChat (Weixin) reached 1,133 million during the second quarter of 2019, up 7% year-on-year according to Tencent’s announced financial results. Smart device MAU of QQ was 707 million.

Tencent saw its first decline in profit since Q3 2005 in Q2 2018; WeChat MAU 1.06B

August 15, 2018 By CIW Team

Tencent saw its first decline in profit since Q3 2005. WeChat total MAUs grew about 10% to 1,057.7 million. Overall, both QQ and QZone saw a decrease in their MAUs in this quarter.

Tencent performance highlights Q4 2017; WeChat MAU exceeded 1 billion

March 22, 2018 By CIW Team

Tencent announced total revenues of RMB66,392 million (USD10,161 million) for Q4 2017, an increase of 51% YoY; RMB237,760 million (USD36,387 million), an increase of 56% over the year for the whole year of 2017.

Tencent performance highlights Q3 2017; profit grew by 69%

November 15, 2017 By CIW Team

Tencent achieved 61% year-on-year revenue growth to RMB65,210 million (USD9,825 million), driven primarily by smartphone games and PC games, payment-related services, digital content subscriptions and sales, and online advertising.

China social media advertising and marketing market Q2 2017

October 18, 2017 By CIW Team

China social media advertising and marketing market reached 7.62 billion yuan (US$1.15 billion) in Q2 2017 with an increase of 13.2% QoQ or 40.6% YoY.

84.3% China internet users on WeChat Moments in H1 2017

September 5, 2017 By CIW Team

The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.

WeChat MAU grew 19.5% to 963M; QQ down to 850M in Q2 2017

August 16, 2017 By CIW Team

tencent-2015

The total number of monthly active users on WeChat reached 963 million, an increase of 19.5% YoY according to Tencent’s latest financial results. QQ MAUs dropped 3.9% to 662 million.

Mobile social content sharing insights in China

July 27, 2017 By CIW Team

Every 60 Seconds in China

The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]

WeChat MAU grew by 23% to 938M; QQ, QZone MAU down in Q1 2017

May 17, 2017 By CIW Team

tencent membership

Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.

Tencent’s platforms performance in 2016 (WeChat, QQ, Qzone, Video, Browser, etc)

March 23, 2017 By CIW Team

Tencent Building

Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.

WeChat MAUs grew to 846 million in Q3 2016

November 29, 2016 By CIW Team

WeChat MAU, including Weixin, reached 846 million in Q3 2016, representing YoY growth of 30% according to Tencent’s announced financial results.

WeChat monthly active users reached 806 million in Q2 2016

August 18, 2016 By CIW Team

Combined MAU of Weixin and WeChat were 806 million, an increase of 34% YoY, according to Tencent’s Q2 results.

Monthly active users of WeChat reached 762m in Q1 2016

May 26, 2016 By CIW Team

tencent-2015

Monthly active users (“MAUs”) of WeChat, including Chinese version Weixin, reached 762 million in Q1 2016 according to the latest Tencent financial results.

482M Chinese Visited Social Media Per Month in 2015

March 9, 2016 By Incitez China

481.5 Million Chinese Visited Social Media Per Month in 2015

China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.

Tencent in Q3 2015: QQ MAUs 850M, WeChat MAUs 650M

November 16, 2015 By CIW Team

tencent

Tencent reported total revenues of 26,594 million yuan (US$4,181 million), an increase of 34% compared to the same period in 2014 according to Tencent (PDF).

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