Other than returning to the hometown to reunite with the family, more and more Chinese people now choose the reverse route of Chinese New Year transportation or spending the Chinese New Year by touring. The overall popularity of Chinese New Year tourism has increased greatly; and, the proportion of the post-90s generation who chose to […]
post-90s
TikTok DAU exceeded 400 million in Jan 2020
TikTok, known as Douyin in China, announced a new record for its daily active users (DAUs). Its DAU has exceeded 400 million in January 2020, an increase of 60% YoY. Its contents go beyond entertainment; 14.89 million education videos were created in 2019. The top creators are located in Shanghai, Beijing, and the three northeastern […]
New attitudes of China internet users
48% of China internet users define “rich” with a minimum of 10 million yuan (US$1.42 million); they value “career” the least compared with family, health, love, and wealth; women are more likely than men to go dutch while having dinner with friends, according to a survey conducted by Tencent’s Penguin Intelligence. We summarized the survey […]
Characteristics of China outbound travelers in 4 segments
Four segments of China’s outbound travelers are worth noting: high-income group, the backpackers, generation Z, and female outbound travelers. High-income Group: Experience Focused This segment of outbound travelers is mostly male (69%), married, and backbones in their companies. Post-80s accounted for 55%. Married users account for 84.1%; 75.3% have children according to data from iResearch. […]
China Golden Week Tourism Trends & Insights 2019
During Chinese National Day holiday, a.k.a. Golden Week in China, cultural and tourism consumption is more popular this year than in previous years. According to the data from Alibaba’s OTA Fliggy, the number of people who have booked domestic tours on National Day Fliggy increased by 42% year-on-year, and the growth rate exceeded the outbound […]
Over 1/3 China internet users don’t have insurance
35.7% of China internet users purchased insurance and 33.7% don’t have any insurance policies according to a Tencent survey. China internet users buying insurance for the first time are getting younger. Post-60s and post-70s, those born between 1960 and 1979, were over 30 years old at their first purchase. For post-80s, the average first-time insurance […]
China’s post-90s start personal finance management 10 years earlier than their parents
The China New Economic Research Institute and Alipay jointly issued the first “Post-90s Savings Report” in July 2019. The report shows that 92% of the post-90s, people born between 1990 and 1999, have a surplus with their salary every month, and 80% of the people manage the surplus. By comparing their Yu’e Bao, Alipay’s monetary […]
What is May 20, 520 day holiday in China? Chinese Internet Valentine’s Day
What is this “520 day” that so many Chinese are crazy about? 520 is a short form of the day of May 20; and, this date is another Valentine’s Day holiday in China. But why is this date Valentine’s Day? It may sound funny but “520” sounds phonetically very close to “I Love You”, or […]
4 pillars to unlock post-90s growth potential
Post-90s generation consumers are the core growth driver for the personal care market in China. In China, demographic cohorts were often defined by decades in which the segment was born. Post-90s generation refers to those who were born in the 1990s. They were once considered as “emerging consumers”. But now in 2019, they are in […]
How is Pinduoduo a valuable e-commerce platform for top tier cities in China?
Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to […]
Gen-Z video platform Bilibili MAU exceeded 101 million in Q1 2019
Video site Bilibili, popular among the young internet users in China, reported total revenues of 1.37 billion yuan in Q1 2019. Its monthly active users exceeded 101 million and mobile MAU reached 88.6 million. Bilibili, a.k.a. “B site”, is a video sharing website themed around animation, comic, and game based in China, where users can […]
China family travel market insights 2019
In China, the young parents represented by post-90s are growing to be an influencing force of parent-child trips. This market stimulates the consumption of maternal & child caring products. On average, the second-child families spent US$3,758.45 on each trip, US$716.48 more than that of the one-child families. The former group on average takes 3.77 trips […]
Consumption habits of China’s post-90s generation
The digital economy empowered consumption is in return to become the major driving force for the economy. The young Chinese generation represented by post-90s is rising and set to influence the internet economy in many aspects. Let’s take a look at the characteristics of their consumption habits.
China retail trend 2019; to hit US$6.77 trillion, fueled by e-commerce and new retail
China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market. The population of post-80s and post-90s totaled nearly 411 million, more than that of North America. As the millennials group is becoming stronger in consumption and disposable income, brands come to treat them as target customers. 92% of consumption […]
China internet users mobile usage scenarios
More and more marketers’ attention in China is shifting onto post-95s, the elderly population, and lower-tier cities. A total of 1,309 apps have more than one million users as of June 2018, an increase of 11% year-on-year. The app opens increased by 8% quarter-on-quarter and the average daily usage duration on a single app decreased by 12%. […]