Dossier: China E-Commerce

Released in: Jun 2019
Total pages: 81
Format: PDF
Price: US$240.00
Access Level: All CIW Premium subscribers

• Total Retail Sales of Consumer Goods in China
• China’s total annual retail sales of consumer goods by Channels
• Revenues of China E-Commerce Market in 2018
• China Online Shopping Market Forecast
• China Online Shopping Market Structure (B2C vs. C2C)
• China B2C Online Shopping Market Shares by Transactions
• China Online Retail B2C E-Commerce Market
• China’s E-Commerce Penetration by Category
• Market Shares of Online Retail B2C E-Commerce Platforms by GMV in Q4 2018
• China Local Lifestyle Service Market
• China Online Food Delivery Market
• China Fresh Food E-Commerce Market Forecast
• Market Shares of Internet Players by GMV & Traffic Volume
• Case Study: Tmall Innovation Center Cooperated with Brands on Product Design & Incubation
• Pinduoduo’s Operation Statistics
• Pinduoduo vs. Mobile Taobao
• Qutoutiao vs. Toutiao (Overlapping Users)
• Pinduoduo’s Operation Statistics

• China Online Shopping Users
• Breakdown of Daily Expenditure
• Major Shopping Channels
• Major Payment Method for Offline Shopping
• Mobile shoppers in tier-2 cities grew to 36% in Dec 2018
• China E-Commerce Platforms Reach by Shopper Education
• Most-frequently Used E-Commerce Platforms by Shopper Education
• Monthly Spending on E-Commerce Platforms
• The proportion of E-Commerce Spending to Overall Monthly Spending
• Number of Consumers Goods Enjoyed Tariff Reduction
• Factors Attracting Chinese Female Consumers to Buy Overseas Consumer Goods
• Growth of Apparel that Chinese Female Consumers’ Liked
• The Average Growth Rate of Apparel for the Past Three Years
• Reasons Why Chinese Female Consumers Found Designer Branded Apparel Less Attractive
• Content/Information Influencing Chinese Female Consumers’ Dressing Styles
• Proportion of Chinese Female Consumers Who are Willing to Buy Designer Branded Products by City Tiers
• Popular Online Shopping Categories by Middle-aged & Elderly Internet Users
• “Which of the following goods delivering services are most attractive to you if offered at no extra cost?” (China vs. the U.S.)
• “How soon do you expect your online purchased goods to arrive?” (China vs. the U.S.)

• Mobile Penetration among China’s E-Commerce Market
• The Mobile Reach of E-Commerce Platforms in China
• Avg. Monthly Engagements Per Mobile Shopping App
• Avg. Monthly Usage Duration Per Mobile Shopping App (Minutes)
• Mobile Shopping Platforms’ Monthly New Users by City Tiers
• Mobile Shopping Platforms’ Users & Uncovered Internet Users by City Tiers
• Mobile Shopping Platforms’ DAUs by Categories
• Top Mobile Shopping Platform by MAUs Growth
• Top 10 Mobile Shopping Apps by MAUs
• Top 10 Mobile Shopping WeChat Mini-Programs by MAUs
• User Stickiness of E-Commerce Platforms by Categories
• User Profile of Top E-Commerce Platforms by Gender & Age Group in Dec 2018
• User Profile of Top E-Commerce Platforms by City Tiers in Dec 2018
• Proportion of Mobile Payment Users among China’s Smartphone Users

• Main Reasons for Cross-border Online Purchase
• China’s Major Trading Partner Countries for Imports
• China Cross-border Import Retail E-Commerce Market
• Market Shares of Cross-border Import Retail B2C E-Commerce Platforms by GMV
• Market Shares of Cross-border Import Retail E-Commerce Sub Platforms by GMV
• Market Shares of Independent Cross-border Import Retail E-commerce Platforms by GMV
• The Average Growth Rate of Overseas Consumer Goods’ Sales Value for the Past Three Years
• Proportion of Cross-border E-Commerce Shopper to Online Shopper in China
• Chinese Cross-border E-Commerce Shoppers by Generations
• Chinese Cross-border E-Commerce Shoppers by Expenditures on Overseas Goods
• Chinese Cross-border E-Commerce Shoppers’ Expenditure on Overseas Goods by City Tiers
• Tmall Imported Goods by Product Categories
• Delivery Time Estimate
• News Users Vary in Product Categories by Year
• The Average New Customer Transaction Value
• Main Channels of Cross-border Online Shopping in the Past 12 Months
• Overseas Retailers’ Major Ways of Selling to China

• “What attract you to shop during the major online shopping festivals like 6.18 & Double 11?”
• Double 11’s Influence on Mobile Taobao’s DAU Growth 2018
• Double 11’s Influence on Avg. DAU Increases of E-Commerce Platforms 2018
• Double 11’s Influence on Avg. Daily New Users Growth of E-Commerce Platforms 2018
• Double 11’s Influence on E-Commerce Platforms’ NPS
• Consumers’ Average Orders
• Consumers’ Opinion about Double 11’s Discount
• Market Shares of E-Commerce Platforms by Consumers’ Expenditure on Double 11 2018
• Consumers’ Expenditure on Double 11 2018
• Factors Driving Consumers to Buy Things on Double 11 2018
• Customers’ Products Purchase Habits on Double 11 2018
• Customers’ Dissatisfaction Factors on Double 11 2018
• Consumers’ Behavior after Double 11 2018
• Reasons for Order Cancellation & Return Placed on Double 11 2018